Document Details

Document Type : Article In Journal 
Document Title :
Counseling and guidance services and marketing activities in the academic libraries: a case study of King Fahd University of Petroleum and Minerals library
خدمات الإرشاد والتوجيه والنشاطات التسويقية في المكتبات الأكاديمية: دراسة حالة لمكتبة جامعة الملك فهد للبترول والمعادن
 
Subject : Counseling and guidance services and marketing activities in the academic libraries 
Document Language : Arabic 
Abstract : This study highlights the important issues for libraries and information centers, so that libraries are in direct need to market their services in order to achieve their goals in the delivery of these services to beneficiaries, as well as to get as much of the material support for these libraries by sponsor bodies. There is no doubt that shedding light on the marketing applications in libraries is one of the aspects that achieve critical value for libraries that need to measure the efficiency and adequacy of those activities undertaken in one hand, and to be - on the other – a benefit model for other libraries, whether similar in kind or different. Translated by team 
ISSN : 1426-2005 
Journal Name : Arabic Studies in library and information science 
Volume : 10 
Issue Number : 2 
Publishing Year : 1426 AH
2005 AD 
Article Type : Article 
Added Date : Friday, November 30, 2012 

Researchers

Researcher Name (Arabic)Researcher Name (English)Researcher TypeDr GradeEmail
فاتن سعيد بامفلحBamofleh, Faten SaeedResearcherDoctoratefbamofleh@yahoo.com

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