Document Details

Document Type : Article In Journal 
Document Title :
Who Pays for Online Media Contents: Generation Y or Older Generation?
من الذي يدفع مقابل محتويات الوسائط عبر الإنترنت: الجيل ص أو الجيل الأقدم؟
 
Subject : Who Pays for Online Media Contents: Generation Y or Older Generation? 
Document Language : English 
Abstract : This study examines predictors of online content purchases through media dependency theory and comparing young and older people. It focuses on actual online content purchases instead of willingness- to-pay used in previous studies. The effects of two dimensions of media dependencies are compared: intensity and referent scopes. Social media dependency and mobile media dependency are examined specifically, in addition to general Internet dependency as new media dependency. Our results show young people make more actual purchases of online content than older people. Predictors of online content purchases include age group, online shopping habits, ownership of mobile applications and mobile devices, Internet referent dependency, and social media intensity dependency. New media referent dependency is more important than intensity dependency for predicting online content purchases. 
ISSN : 1424-1277 
Journal Name : International Journal on Media Management 
Volume : 4 
Issue Number : 17 
Publishing Year : 1436 AH
2015 AD 
Article Type : Article 
Added Date : Thursday, April 11, 2019 

Researchers

Researcher Name (Arabic)Researcher Name (English)Researcher TypeDr GradeEmail
محمد حاتم ابوالجدايلAbuljadail, Mohammad HatimResearcherDoctoratemabuljadail@kau.edu.sa

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 44323.pdf pdf 
 44324.pdf pdf 

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