Document Details

Document Type : Thesis 
Document Title :
DEVELOPMENT OF A STRATEGIC PLAN FOR A RETAIL COMPANY USING BALANCED SCORECARD
تطوير الخطة الاستراتيجية لشركة تجزئة باستخدام بطاقة الأداء المتوازنة
 
Subject : Faculty of Engineering 
Document Language : Arabic 
Abstract : The beauty care departments sales in a leading retail company have shown a negative trend due to economic crises, VAT (Value Added Tax) implementation, and introduction of foreigners renewal fees. The present study aims to identify the problems and develop a 360 strategic plan for the beauty care department. The objective is to enhance department sales and regain the lost market share. Data has been collected from the company data repository (BI) and Nielsen market share. Analysis reveals that strategic decisions like promotion adjustment and introduction of new brands can grow the sales up to 13%. Moreover, the departments margin has been enhanced by 5% due to the blue ocean strategy application. Inventory management, especially under the COVID-19 (Corona Virus Disease 2019) crises, is one element that tackled under the financial perspective. Similarly, customer awareness can be created by focusing on flyers and social media. The two segments of higher ticket brands can be used to uplift the departments basket size and encourage customers to spend more money on these items. Furthermore, a Balanced Scorecard used to develop a strategic plan covering the Financial, Customer, Internal Processes, and Organizational Learning perspectives. The study findings can be beneficial for organizational leaders to enhance their respective organizations productivity and profitability in the challenging times of COVID-19. 
Supervisor : Dr. Ali Rizwan 
Thesis Type : Master Thesis 
Publishing Year : 1442 AH
2021 AD 
Added Date : Wednesday, July 7, 2021 

Researchers

Researcher Name (Arabic)Researcher Name (English)Researcher TypeDr GradeEmail
ريان سالم بالعينBalain, Rayan SalimResearcherMaster 

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 47088.pdf pdf 

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