Document Details

Document Type : Article In Conference 
Document Title :
Implementation of Data Mining Engine on CRM - Improve Customer Satisfaction
تنفيذ محرك التنقيب عن البيانات على نموذج إدارة العلاقات مع العملاء – تعزيز رضا العملاء
 
Subject : CRM 
Document Language : English 
Abstract : Analysis on customer relationship is reaching more practical and motivating success factor for the growth of every company, in the same way, discovery of unseen information is also supporting for the successful expansion in an organization. A customer and a company are essential to each other and their good relationship and understanding will take the company on the top as well as the customer to the satisfactory level. In this paper we presented the model of Customer Relationship Management (CRM) to describe the association of a customer with the company and enhanced the model by connection with Data Mining Engine (DME) for evaluation the query of a customer or an employee, customer understanding to support the CRM. The main aspect of this paper is DME which is playing commanding role to bear a company on the top. Analyze and assessment of the query to understand the customer and work on organization's action, by using data mining techniques are the main characteristics of DME 
Conference Name : IEEE/ICICT International Conference on Information and Communication Technology (ICICT 2009), IBA City Campus, Karachi, Pakistan, pp 193-197. 
Duration : From : 00 AH - To : 00 AH
From : 00 AD - To : 00 AD 
Publishing Year : 1430 AH
2009 AD 
Number Of Pages : 00 
Article Type : Article 
Added Date : Monday, June 25, 2012 

Researchers

Researcher Name (Arabic)Researcher Name (English)Researcher TypeDr GradeEmail
Abdullah Al- MudimigAl- Mudimig, Abdullah Investigator  
فرخ سليمSaleem, Farrukh Researcher farrukh800@yahoo.com
Zahid UllahUllah, Zahid Researcher  

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