Document Details

Document Type : Article In Journal 
Document Title :
The Effects of Data Mining in ERP-CRM Model – A Case Study of MADAR
أثر التنقيب عن البيانات على نموذج تخطيط موارد المؤسسات ونموذج إدارة العلاقات مع العملاء – دراسة حالية لمشروع النظام المالي والإداري (مدار MADAR)
 
Subject : ERP 
Document Language : English 
Abstract : As Enterprise Resource Planning (ERP) implementation has become more popular and suitable for every business organization, it has become a essential factor for the success of a business. This paper shows the best integration of ERP with Customer Relationship Management (CRM). Data Mining is overwhelming the integration in this model by giving support for applying best algorithm to make the successful result. This model has three major parts, outer view-CRM, inner view-ERP and knowledge discovery view. The CRM collects the customer’s queries, EPR analyze and integrate the data and the knowledge discovery gave predictions and advises for the betterment of an organization. For the practical implementation of presented model, we use MADAR data and implemented Apriori Algorithm on it. Then the new rules and patterns suggested for the organization which helps the organization for solving the problem of customers in future correspondence 
ISSN : 1109-2750 
Journal Name : WSEAS TRANSACTIONS on COMPUTERS 
Volume : 8 
Issue Number : 5 
Publishing Year : 1430 AH
2009 AD 
Article Type : Article 
Added Date : Monday, June 25, 2012 

Researchers

Researcher Name (Arabic)Researcher Name (English)Researcher TypeDr GradeEmail
Abdullah Al- MudimigAl- Mudimig, Abdullah Investigator  
Farrukh SaleemSaleem, Farrukh Researcher farrukh800@yahoo.com
Zahid ullahullah, Zahid Researcher  

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