Document Details

Document Type : Thesis 
Document Title :
Saudi women's attitudes towards Online shopping through social media
اتجاهات المرأة السعودية نحو التسوق الإلكتروني عبر وسائل التواصل الاجتماعي
 
Subject : Faculty of Communication and Information 
Document Language : Arabic 
Abstract : The objective of this study is to identify the attitudes of Saudi women towards electronic shopping through social media, and to explore the impact of the factor (cost, confidence, fun, interest, safety, complexity) on Saudi women in the e-shopping process. And its disadvantages from the point of view of Saudi women, and the extent of acceptance and adoption of it, and will spend this type of shopping on traditional shopping, and in this context was based on the survey method, and applied the study through the distribution of (400) questionnaire - an electronic way - to students of King Abdulaziz University as a sample Simple randomization of Saudi women. The study found that the Saudi women's approach to this type of shopping, where 88% of the respondents have positive attitudes towards it, and the results showed that the application of the intestram is the most attractive means of e-shopping for Saudi women. The study showed that what distinguishes e-shopping from traditional shopping is the possibility The study pointed out that the behavior of the purchasing sample is consistent with its cognitive, emotional and behavioral trends towards e-shopping through electronic means. Social origin. The results showed that nearly half of the sample was adopted for this type of shopping, which indicates the spread of this idea in Saudi society more, and the study showed that the most e-shopping strategies sought by Saudi women are the delivery of goods free of charge and the development of images and videos illustrating the use of Goods, and the measurement of confidence and security is a high indicator of respondents in their confidence in the process of electronic shopping. The study recommended the importance of taking the obstacles of e-shopping to be considered by marketers to win customers, and that the traditional markets need to integrate with e-shopping to maintain their customers, and take into account the credibility and quality, which is one of the most important features that must be available in electronic shopping to contribute to maintaining the customer and win customers new ones. 
Supervisor : Dr. Halima Habib Adam 
Thesis Type : Master Thesis 
Publishing Year : 1440 AH
2019 AD 
Added Date : Monday, August 19, 2019 

Researchers

Researcher Name (Arabic)Researcher Name (English)Researcher TypeDr GradeEmail
أفنان محمد باعبداللهBaabdullh, Afnan MohammedResearcherMaster 

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 44861.pdf pdf 

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